As part of Ozone’s broader Premium Only Video proposition, this new pre-roll capability builds on the outstream and outcomes-based opportunities already available across websites in the premium publisher alliance.
The launch will add an additional activation layer for brands looking to run their advertising prior to publishers’ own video content. This first campaign planned and bought by AKA will be for ABBA Voyage – the virtual concert residency by the Swedish pop group at a custom-built venue in London’s Queen Elizabeth Olympic Park.
The campaign will run across Ozone sites nationally, over the next two months. Independent research from Lumen has proven that video advertising running across Ozone’s portfolio of websites delivers much greater engagement than across the rest of the internet.
According to Ozone's data, the results highlight that video campaigns receive twice as much attention versus other sites, 2.5 times more attention than the equivalents on social platforms, with even greater results seen on mobile sites.
Craig Tuck, Chief Revenue Officer of Ozone said: “When we develop, test and launch new product capabilities, we always look to do this in partnership with our agency customers. We are thrilled to have AKA on board as our very first customer for the new pre-roll capability, and equally as excited to now be able to offer a breadth of solutions through our Premium Only Video proposition that can flex to the campaign requirements of our advertisers.
Alex Facey, Digital Director at AKA said: “We are great supporters of Ozone and the way they make it easy for brands and agencies to deliver campaigns at scale across the web’s most premium sites. With a roster of content-rich entertainment clients, our team is continuously looking for new and effective ways to reach audiences in quality environments. With Ozone’s new pre-roll offering adding another layer of opportunity, we can’t wait to see the results of this first campaign.”