Direct to Consumer winner: Precise TV for Decathlon

Precise TV’s two-pronged attack landed the agency first place for D2C, with impressive results including 11x ROAS on Youtube Ads.

Precise TV’s machine-learning optimization and contextual targeting software helps brands and agencies see return on ad spend (ROAS) through scalable and safe video campaigns across on YouTube, Facebook, Instagram, TikTok and Connected TV.

Precise TV and sports products brand Decathlon, founded in 1976, have worked on several YouTube campaigns together, including a  brief to drive awareness and sales of a '2 second pop-up tent' for people aged between 25 and 34, with Festival Revival YouTube ad campaigns. 

Based on previous experience with Decathlon, Precise TV knew the best approach for this campaign would be to use a two-pronged attack. This included target placements utilising its platform to find brand-safe and relevant placements for three main segments: festival content, camping content and festival music. It also meant utilising Google's custom intent targeting combined with Precise insights, while Decathlon provided search terms.

The results were impressive, some highlights were: ads had a 21% ad recall rate and of this audience 30.4% had an intention to purchase. Precise TV achieved 11x ROAS.