Data and Insights winner: Making Science UK for MrQ

Making Science UK exceeded expectations in connecting advertising performance with business outcomes through data, with a no nonsense approach.

In a privacy-first world, ensuring that digital results in isolation can meet business goals and deliver on business impact, is one of the key challenges for performance marketers.

Making Science UK was challenged to meet the strong growth ambitions of UK-based online casino service provider MrQ. Following some investment, MrQ wanted to grow aggressively in the UK market through leveraging Meta advertising. However, taking a no nonsense approach, they were concerned the data seen in Meta by Making Science UK did not align with the value of customers they were reporting on their end.

Making Science UK acquired new users of high value and increased bottom line net revenue for the client across the year. Through better campaign decisions, more meaningful reporting, and ultimately more confidence in scaling activity, client expectations were exceeded in terms of growth within the UK market. Monthly acquisition spend increased too, coinciding with an increase in net profit and return on ad spend for the client,  Overall objectives were met and the results surpassed client expectations.

Highly Commended: Performics @ Starcom for Stellantis

Search is core to the success of a brand such as Stellantis, a multinational automotive manufacturing corporation. During the various lockdowns, however, it faced a number of plant and dealership closures, along with a drop in demand. Search became more competitive than ever before, making customer acquisition a huge challenge. 

Performics @ Starcom repositioned Stellantis as a leading competitor by improving its search performance and reducing its overall costs, putting it in a favourable position for when markets fully reopened. It achieved this by developing and launching OneSearch - a bespoke tool that uses a wealth of data to drive real-time decision making, making intelligent use of spend and enabling quick and dynamic reactions to changes in search. OneSearch takes a holistic approach to paid and organic data sets to dial down paid when organic ranking is high and vice versa. The OneSearch innovation exceeded all expectations.


  • Incubeta, Superdrug
  • Partnerize, Visualsoft
  • Fifty Technology and Omnigov at MG OMD, The Office for Health Improvement & Disparities (OHID)
  • Open Partners, Greene King