Home interiors platform Lick has launched an interactive and digital decorating service on Pinterest.
Lick Colours means Pinterest users will be able to convert their favourite Pinterest boards into custom generated, shoppable paint palettes, based on colours found in their saved Pins, at the click of a button.
The tool aims to empower decorators to discover any style, aesthetic or mood.
Pinterest and Lick tool to try and buy paint colours
Home decor is Pinterest’s top category, with the platform having recently seen a 30% search uplift for both ‘colourful living rooms' and ‘colourful interiors’ according to search data from the week ending 29 October 2022, compared to a year ago.
Shoppers can try out their personalised palette in their own home, with peel-and-stick paint samples in their Lick colours.
Claire Lui, Retail Team at Pinterest said: “We're excited that the Lick Colours Tool for Pinterest will enable Pinners to turn the inspiration that they find on the platform into reality at the click of a button. With a spike in colourful living rooms searches on Pinterest over the past few months, I'm sure we’re set to see people converting their impactful pins into home interior realness thanks to the Lick palettes.”