Taking marketing measurement to the next level: Nick Reid, DoubleVerify

From brand suitability to shifting audience expectations, Nick Reid, Managing Director at DoubleVerify, outlines how performance marketers can measure what matters in a world full of ads… and be seen in the right places.

In today's media-saturated environment, measurement is not enough - brands need to link those metrics to outcome and investment. In this video interview with PMW, Nick speaks about why the role of context and environment is becoming much more important…