Yext and Post Office aim to deliver first class digital experience

With a surge in questions from customers, Post Office has partnered with Yext as the delivery giant looks to boost its customer experience.

Search-based enterprise tech firm Yext has struck a partnership with Post Office, the UK's postal service. 

As a seamless digital experience is increasingly important, Yext will support Post Office by providing its customers with information across all of its digital touchpoints. 

Post Office will leverage Yext to improve online visibility, drive footfall, and improve branch profitability across all 11,500 branches. Post Office will also monitor, analyse and respond to reviews using Yext’s intelligent response methods.

“Businesses worldwide are grappling with a surge of customer questions, and it has never been more critical to provide customers with immediate, accurate answers both on and off their websites,” said Nico Beukes, Managing Director at Yext.   

Yext syncs information to over 100 million business listings and powers over a billion updates annually across a network of direct integration partners, including platforms like Google, Amazon Alexa, Apple Maps and Facebook.  

Laura Joseph, Director of Customer Experience, Marketing, and Digital at Post Office, said: “We are excited to enhance our customer experience with Yext, better enabling us to show accurate branch information online and highlight the additional services we offer. 

“Customers can plan visits to their local Post Office with confidence that their branch will be open. We also look forward to being able to easily monitor and respond to our customers’ feedback across our digital properties as we continuously strive to ensure our customers come first.”