Performance Marketing Manager

We are looking for a Performance Marketing Manager to join our Marketing team. Working across www.RateMyPlacement.co.uk and www.RateMyApprenticeship.co.uk, We're looking for a knowledgeable, collaborative, and results-driven individual to drive the paid and organic growth of our products.

Employer:RMP Enterprise
Location: London, Brixton
Salary: £40,000+ per annum plus a company profit share scheme.
Closing Date: 21st December 2022
Sector: B2C, Education, Online
Specialism: Ad Operations, Data & Analysis, Paid, Performance Marketing, PPC

Location: London, Brixton
Grade & Salary: £40,000+ per annum plus a company profit
Type of contract: Permanent

Our Customers ��

The customers we work with are employers who provide early talent work experience schemes, which include apprenticeships, internships, and placement years. Their main objective is to market these schemes to attract the best students to apply, and our job is to deliver on that objective by having a highly engaged audience interacting with our brands and products. Our

Audience ��

Our audience is young people aged 16-24, comprised of mostly school leavers and university students. All of the student-facing marketing activities you complete will be aimed at those young people, with the primary objective being to spark their interest in early career opportunities and inspire them to take the first steps in their careers.

Core Responsibilities ��

- Manage internal paid advertising campaigns (search, display, and video) on Google Ads to capture data for our websites, delivering against key KPIs and optimising to drive down cost per acquisition

- Manage internal and external paid advertising campaigns on Social Media for our online product websites

- Landing page optimisation and A/B testing to analyse traffic and data

- Analyse data lifecycles, customer journeys, and funnel conversions to measure engagement and make recommendations for improvements

- Lead on Google Analytics across the business, especially our conversion to GA4

- Implement and maintain Google Tag Manager across our online products

- Take ownership of the performance marketing sphere and work with the Digital Marketing Manager to set out a roadmap of projects and improvements to be worked on (such as customer journeys, returner journeys, optimising dwell time etc)

- Explore new social platforms or digital channels to increase engagement and ROI for the business

- Explore growth marketing and growth hacking tactics to drive traffic and engagement

- Proactive analysis of data and metrics

- make recommendations and initiate projects to drive optimisation of both marketing and product

You are right for this role if... ✅

-You have a passion for helping all young people take the first steps in their career

- You have at least three-five years of experience working in digital marketing - You have experience with Google Ads

- You have experience in Social Media (Meta, Snapchat, LinkedIn, TikTok, Spotify)

- You have experience in Google Analytics, including GA4 - You have experience implementing Google Tag Manager

- You have proven ability to take ownership of a project and lead on it

- You can make informed decisions based on data

- You are solution-oriented and can embrace handling challenges

- You have excellent verbal and written communication Amazing (but not essential) if... ��

- You have experience in the recruitment industry

- You have experience marketing to students and/or school leavers - You have experience working in a small team

Hybrid working✨

We have a hybrid work set-up, whereby you'll be expected to work from our office in Brixton a minimum of 1 day per week. If you would need more flexibility than this, please apply and if you're successful we can try and accommodate your request.

Salary ��

£40,000+ per annum plus a company profit share scheme. Application process �� Written application and CV screening. First stage video interview. Work task. Final stage interview - either video or face-to-face. All candidates must have proof of right to work in the UK. We cannot provide visa sponsorship for this role.

Closing date: 21st December 2022.