Airbnb: is performance marketing dead? – News Short

Catching up on your commute? Late for a meeting and need a briefing? Attention Seekers News Shorts have launched, giving you the behind the scenes of the biggest news of the week in 10 minutes or less, starting with Airbnb's massive cut back on performance channels.

In the first episode, we launch PMW's Editor's View from Robin Langford, in which he discusses eBay and Airbnb as they herald a branding renaissance and cut back on performance channels. Should other brands follow suit?

We also discuss the Performance Marketing UK Awards' winners and next year's Global Awards... enter now!