WatchShop hires digital agency twentysix to develop multichannel media strategy

The agency will be responsible for a seven-figure budget to lead the WatchShop’s organic search, paid search and paid social activity.

Online retailer WatchShop has appointed Leeds-based digital agency twentysix to execute a multichannel strategy in a bid to further its growth.

WatchShop, established in 2007, chose twentysix after a competitive pitch process against three agencies, with its approach and experience in the retail sector sealing the selection of the agency.

The strategy centres around leading WatchShop’s organic search, paid search and paid social activity, with twentysix responsible for a seven-figure media budget.

Scott Tehrani, Media Strategy Director at twentysix, said: “The brief to take such an established brand to the next level is particularly exciting and one that fits our connected approach at twentysix.

“We are looking forward to delivering future-proofed strategies, embracing new technologies and using advanced data techniques to guide the brand on their digital investment.”

GA4 and social listening to drive performance

The agency’s cross-functional teams will use their knowledge across search, programmatic and affiliate marketing, alongside GA4 and social listening tools to drive performance for the brand.

Raj Bhogal, Head of Marketing at WatchShop said: “We’ve been incredibly impressed with the team’s professionalism, experience and skill set from the get-go and are very much looking forward to building a strong partnership which will help us accelerate our next stage of growth.”