Action for Children and The Kite Factory team up for annual Secret Santa campaign

Tiktok and TV are parts of media strategy to amplify annual campaign for children’s charity.

Charity Action for Children has partnered with media agency The Kite Factory for its Secret Santa flagship fundraising campaign.

The Kite Factory’s media strategy will draw on online and offline channels to encourage prospective donors to give this Christmas. TikTok will be used to reach new audiences, while in a first for Action for Children’s annual campaign, a TV ad has been created, with supporting radio airplay.

Caroline Dolan, Head of Charity at The Kite Factory said: “The past year has proved incredibly hard for the UK’s most vulnerable families, due to the ongoing cost-of-living crisis. We are privileged to work with Action for Children at such an important time of the year, helping spread the word through media activations and supporting the campaign in the lead up to festive season.”

Susan Davidson, Assistant Director Mass Fundraising at Action for Children added: “We’re very excited to be on TV this Christmas, and it’s been brilliant working alongside The Kite Factory to ensure more people see and hear about the work that we are doing to support vulnerable children around the UK.”

Being a Secret Santa this Christmas

Last year’s Secret Santa campaign by Action for Children supported more than 670,000 children, young people and families in the UK.

The animated TV ad for this year’s initiative was developed by Killer Creative.

Tracey Bowden, Head of Brand and Strategic Marketing at Action for Children commented: “We’re thrilled with the new stand out creative. We wanted to align our Secret Santa creative with our Action for Children brand to strengthen brand recognition and it’s fantastic to see the positive reaction already.”