Launched in 2021, Performance Max is a new campaign type that uses automation, such as automated bid strategy and real-time bidding to make Google Ads campaigns perform better and saves the advertiser some time.
In this six-part PMW Masterclass series, learn how to use Performance Max to best optimise your spend across Google channels.
Your Tutor: Tom Clarke, Client Development Director, Performics @ Zenith
View a short introduction from Tom below:
Watch the modules below:
1: Introduction: learning objectives and benefits
2: Mission: using PMax to drive business outcomes
3: Background: planning to use PMax
4: Execution: best practices
5: Considerations: answering FAQs
6: Key Takeaways
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