ITV and Live Tech Games launch new game for World Cup

Following the success of WordSurge with ITV’s This Morning, the collaboration launched a new game to engage consumers with ITV.

Live Tech Games has launched KnockOut, an interactive game in partnership with ITV. 

The launch is on the back of the success of WordSurge, which was released in October with ITV’s This Morning, and reached number one in the App Store Free Charts and App Store Trivia Charts after being played for over 1.6 million minutes. 

The new app hosts live trivia games alongside the World Cup, bringing together the Live Tech Games framework of live trivia tournaments with ITV’s coverage of the World Cup. 

The ongoing partnership between ITV and Live Tech Games introduces new entertainment to UK audiences, encouraging viewers to become part of the World Cup action. With a direct screen-to-screen experience, ITV viewers can test their knowledge of football themed trivia using their mobile phones.  

With World Cup live games and highlights broadcast on ITV, with comprehensive coverage and content across its website and social media, fans can tune into multiple platforms to engage with the action.

Live Tech Games specialises in live, tournament style, inclusive games, to engage consumers with brands. For ITV viewers, KnockOut is just the second in line of a series of collaborative games with Live Tech Games’ unique customer engagement strategy and live trivia framework.  

Enita Kang, Chief of Staff and Director of Studio 55 Ventures at ITV said: “We love to enhance our reach to new audiences and this exciting new form of interactive entertainment does exactly that."