Global partnership marketing agency Acceleration Partners has snapped up boutique performance marketing firm Volt agency and direct response-focused influencer agency Influencer Response.
Volt, which specialises in direct-to-consumer business growth, and Influencer Response had merged in May. The acquisition enables Acceleration Partners to deliver end-to-end affiliate, influencer and partnership services at scale.
Matt Wool, CEO of Acceleration Partners, said: “The depth of our newly combined offerings is unmatched in the industry. Beyond the immediate enhancements to our influencer practice, this acquisition significantly increases our capacity to support new and existing customers with a full range of outcome-driven marketing opportunities.”
Expanding influencer capabilities
The acquisition brings to Acceleration Partners Volt’s influencer amplification capabilities to tie influencer content with paid social strategies, driving awareness and maximising impact across channels. The partnership agency will also benefit from Influencer Response’s influencer program management capabilities for brands to run and measure large-scale influencer campaigns.
Josh Butowsky, Founder of Influencer Response, commented: “Influencer and affiliate marketing are converging now more than ever. We're excited to join forces with Acceleration Partners to improve our collective value by offering a full suite of integrated solutions that help brands take their performance-based programs to the next level.”
“By joining under one company, we are creating a one-stop shop with the potential to revolutionise partnership marketing,” added Ryan Waranauskas, Founder of Volt.