Charles Tyrwhitt hires Boldspace to tailor its data and insight

Menswear brand aims to track all performance across the marketing mix, including ‘harder to reach’ metrics, via one comprehensive viewpoint.

Menswear brand Charles Tyrwhitt has chosen Boldspace’s data analytics platform, BoldLens to streamline the commercial performance of their brand activity.

BoldLens is a data and analytics platform that tracks all brand communications activity across PR, advertising, and marketing against a broad range of commercial KPIs, visible in real-time.

BoldLens will help Charles Tyrwhitt view a snapshot of growth by tracking all brand activity in one accessible platform against a broad range of growth metrics including sales revenue, traffic, engagement, organic branded search, press coverage, social mentions, and sentiment.

Jason Gray, Marketing Director at Charles Tyrwhitt, said: “There has never been a more important time to understand how our different brand marketing activities feed into commercial performance.

"Boldspace and their platform BoldLens empowers our team to better understand the impact of brand activity and make informed decisions that support the business. This will help us ensure Charles Tyrwhitt has effectiveness at the heart of every decision we make. We are excited to be working together. ”

The platform will help track, measure and consolidate some traditionally more intangible, harder-to-pinpoint areas such as share of voice, out-of-home (OOH) advertising effectiveness, brand awareness, and consideration against specific competitors. 

The account will be led by BoldLens Head of Product Dan Pillay, reporting to Jason Gray, Marketing Director at Charles Tyrwhitt.

Dan Pillay, Head of Product at BoldLens, said: “We’re delighted to be working with a brand as established and respected as Charles Tyrwhitt. BoldLens exists to bring large, complex datasets together to offer communications and marketing professionals the quick insights they need. The opportunity to prove the worth of our platform with another household name brand is truly exciting.” 

In the two years since launch, BoldLens has won a range of large clients across a number of industries including Fridays, Post Office, Silverstone, Locke, and Tishman Speyer.