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Social media is the new Google for most Gen Zs and Millennials, with many using the apps to search for news and keep up with trends from both people and brands.
Social media analytics tool HypeAuditor examined the data to reveal trends in growth and engagement for social media accounts as well as trending topics using hashtags.
Spider-Man Actor Tom Holland is the highest growing account on Instagram, seeing an additional 14.5 million followers on the platform since the beginning of 2022. This is closely followed by singer Dua Lipa with a 11.2 million follower increase, while footballer Mo Salah has seen a 7.8 million increase.
Athletes and football clubs dominated the growth charts in 2022, with 11 of the 16 highest growing Instagram accounts being sports related.
The top four highest growing UK TikTok accounts in 2022 were Spurs Official, Manchester United, Manchester City and Chelsea Football club.
On Instagram, clothing brand Zara has been most mentioned in the UK, followed by H&M and ASOS.
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