Google and Meta watch out for Amazon Ads – News Short

Let's begin 2023 with a rundown of the big players: the slow death of the Meta and Google duopoly, how Amazon Ads is bigger than Prime, and why businesses really can't ignore TikTok in their 2023 marketing spend.

by Lucy Shelley 12 January 2023

Catching up on your commute? Late for a meeting and need a briefing? Attention Seekers News Shorts have launched, giving you the behind the scenes of the biggest news of the week in 10 minutes or less. In this News Short, the editorial team discuss 2023's New Year revelations and our top predictions for the year ahead.


MORE PODCASTS

dentsu: the Dragon's Den of marketing – Attention Seekers, S2E13

Meta layoffs, scrapping NFTs and starting a new Twitter – News Short, episode 6

ChatGPT is so overrated: views from Unlocked – Attention Seekers, S2E12

Nivea: old school marketing is back – Attention Seekers, S2E11

Shelter: marketing for systemic change – Attention Seekers podcast S2E10

Behind the Super Bowl's best ads of 2023 – News Short

Super Bowl special: the ads game – Attention Seekers, S2E9

Why travel is the last luxury Brits will sacrifice – Performance Marketing News Short

Why vegan brands avoid Veganuary: Attention Seekers S2E8

IPA Bellwether: "cautious optimism" – News Short

LATEST NEWS

Wozniak, Musk and 1,000 tech leaders urge global pause on ‘dangerous’ AI development race

UK government launches regulatory white paper aimed at promoting AI growth without putting the public at risk

The “affordable” luxuries: ‘bridge’ brands see fashion searches grow to outstrip designer labels

Jack’s back: Alibaba founder resurfaces as Chinese tech giant announces major six-part split

Disney ousts its metaverse division in first round of job cuts

System1 adds an audio-only element to its ‘Test Your Ad’ tool

Blis diversifies its Audience Explorer tool with Vodafone partnership

Skai helps clients measure across walled gardens with ‘unified performance advertising’ tool

AOP urges digital industry to help combat illegal data scraping

Ozone partners with LGBTQ+ favourite PinkNews to diversify its programmatic

Marketing Manager

Content Creator

Digital Communications consultant (B2B)

Content Creator