Puss in Boots teaches Spanish with AI

Chatbots become a new way to drive measurable engagement for brands, with language app Memrise and DreamWorks Animations teaming up to provide language lessons with AI.

 Memrise, a language-learning app with more than 65 million users across 189 countries, has announced a partnership with the new DreamWorks Animation feature film, Puss in Boots: The Last Wish. 

Users can learn Spanish in language lessons based on the words in the trailers and film – featuring Academy Award nominee Antonio Banderas and Winner Olivia Coleman – with the help of AI.

Partnership drives app downloads and cinema visits

The lessons come with two experiences in line with the app’s ‘Learn, Immerse, Communicate’ (LIC) method. The first is a set of language lessons based around the new film, and the second teaches cinema vocabulary – like buying a movie ticket, buying popcorn or finding the bathroom in a foreign language – encouraging users to see the film in theatres.

Users can also practise the vocabulary they’ve learned with Memrise’s AI language chatbot called ‘MemBot,’ an on-demand language partner that provides grammatical corrections and suggested responses if users get stuck.

“The best and fastest way to learn a foreign language is to Learn, Immerse and Communicate,” said Steve Toy, CEO of Memrise. “And the only way to do that is through Memrise.”