IPA Bellwether: "cautious optimism" – News Short

"Media efficiency", "brandformance" and "cautious optimism" peppered the reactions to the IPA Bellwether report for Q4 2022. This News Short reveals the key takeaways and what the experts think, in less than 10 minutes.

In this News Short, PMW's Associate Editor, Sarah Dennis, talks us through the IPA Bellwether report for Q4 2022, and what the experts say, highlighting the key takeaways for what marketers need to know in the year ahead, and how the industry is reacting.

Catching up on your commute? Late for a meeting and need a briefing? Attention Seekers News Shorts give you the behind the scenes of the biggest news of the week in 10 minutes or less.