Customer experience (CX) platform Emplifi has launched a new solution that generates ready-to-publish social media copy that helps brands increase efficiencies across their social platforms.
The new Emplifi AI Composer,The new capability is integrated within Emplifi Social Marketing Cloud and supports the OpenAI GPT-3 framework.
The modern consumer is digital and social-first, engaging with brands how and where they choose and not necessarily on channels the business prefers. Brands not only need to keep up, but stand out in a competitive and crowded marketplace.
“Emplifi is leveraging AI technology to make it easier for marketers to curate relevant and engaging social media content tailored for their audiences,” said Emplifi Chief Technology Officer Todd McCaslin. “OpenAI GPT-3 APIs have improved software performance and accuracy with iterative query and learning capabilities that streamline tasks and deliver insights to help professionals work more intelligently.”
How it works
The solution prompts social media teams to input their message instructions and select various customizations such as tone, emojis, hashtags or questions.
It then modifies and enriches this content before using the OpenAI GPT-3 framework to generate the expected ready-to-publish social media copy. Analytics and insights from campaigns can also be used for better decision-making to inform and improve social media strategy.
“We see this becoming a transformative holistic solution to help manage social media presence and drive business outcomes – relevant to any organization, their size and budget,” adds McCaslin.
IDC Research Director Heather Hershey said: “This AI can also potentially impart a human-centered approach to the employee experience in content marketing and customer service teams. GPT-3 will allow content creators to avoid the churn and burn-out that can easily become part of online ‘content farms’.
“Marketing teams can spend less time rapidly generating content to appease social media algorithms and more time on strategy and quality engagements. ChatGPT was designed to augment – not replace – customer service teams by providing intuitive and seemingly empathetic interactions to customers on a broad scale. Emplifi’s partnership with OpenAI shows its commitment to providing world-class customer experiences at scale.”