Manchester-based digital agency Gorilla Marketing has adopted its 50th gorilla in its bid to “give more back to the world”.
The PPC agency, which pledges to adopt a new gorilla on behalf of every new client, plans to adopt more of the animals this year, in its continuing partnership with the Dian Fossey Gorilla Fund and Born Free.
Kyle Clifford, Operations Director, Gorilla Marketing said: “The program is a fantastic way to participate in this uniquely successful conservation effort. Mountain gorilla populations have increased thanks to the daily protection provided by our partnership with the Fossey Fund. They are now the only ape whose numbers are not declining.”
Gorilla Marketing’s pledge is one arm of its environmentally conscious proposition. A carbon-negative company, with zero carbon footprint, the agency has planted 766 trees and offset almost 114 tonnes of CO2, equal to 87 long haul flights.
The Fossey Fund is responsible for the protection of around half of the mountain gorilla group families in Rwanda, and Gorilla Marketing’s project, kicked off by Client Success Manager Charlotte Woodend has contributed to ensuring their safety for generations.
Gorilla Marketing, which has been running for more than eight years, is also celebrating its success in staffing, with a ratio of 50% female. It runs an annual scholarship to develop “the next generation of talent”.