Why vegan brands avoid Veganuary: Attention Seekers S2E8

You'd think that January would be the busiest marketing month for vegan, health and alcohol-free food and drinks brands, but no, it's the opposite explains Alessandra Zehnder, GM UK for Soulfresh in our latest Attention Seekers episode.

Alessandra Zehnder, GM UK for Australian-born healthy food and drink platform Soulfresh, explains the difference between performance marketing for a big corporation and a small disruptive brand, why she had to take a road trip of billboards in the UK and how to get attention as a challenger brand.

Plus, she answers the unanswered question: do adaptogens (ginseng, CBD, hemp, etc.) actually work? Or is it just a marketing tactic?

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We are now in season 2 of Attention Seekers – the performance marketing podcast that uncovers the human stories behind the winning campaigns every other Monday morning.

Last season covered everything from VOD to voodoo dolls and this season aims to brighten and enlighten your commute with more big brand guests and candid conversations.

With your favourite show segments upgraded and some new sections added (including a new feature for the 'resell me a pen' challenge) this season is set to be bigger, better and catch your attention more than the first.