MediaVision will lead Moss Bros' organic search strategy after the formal wear specialist extended its association with the search performance agency following a successful trial period.
In an attempt to accelerate its growth plans, Moss Bros formalised the partnership after its year-on-year organic traffic increased 112% in the three months following MediaVision’s temporary appointment.
Andrew Roscoe, Head of Brand & Creative at Moss Bros said: “From our short trial with MediaVision we quickly realised that they are the right partner for the next stage in our growth story.
“We know that there is a significant renaissance in demand for formalwear and MediaVision have shown that they can put us front and centre of that demand, driving customers to our channels!”
Moss Bros’ ambitious growth goals come in the wake of launching its new casual wear range, putting increased brand visibility at the top of the retailer’s priorities and the extended partnership with MediaVision signals a belief that targeted, digital performance strategies will achieve success.
As stipulated in the agreement, Moss Bros will expect a full suite of services from MediVision, including SEO, content and digital PR to build the brand’s organic performance.
“Anticipate and respond to consumer trends four times faster than leading competitors”
MediaVision preaches a “technology plus people” approach to SEO and part of the trial partnership's success was the incorporation of a beta version of the agency’s latest tech stack ‘Metis’.
According to MediaVision, Metis will allow Moss Bros to anticipate and respond to consumer trends up to four times faster than its competitors and spot search demand early, enabling the retailer to optimise onsite revenue and integrate all search marketing channels into one streamlined strategy.
Matthew Platts, Managing Partner at MediaVision said: “In the current difficult trading conditions, prioritising investment in SEO can give brands a competitive advantage in a crowded marketplace. The results from our initial trial for Moss Bros speak for themselves, and we are confident that our unique “technology plus people” approach to SEO will ensure that one of the UK’s best-known names in menswear will continue to thrive.”