Why travel is the last luxury Brits will sacrifice – Performance Marketing News Short

Join the cost per mille high club as PMW launches the practical guide to marketing in travel for 2023 and beyond. Editor Robin Langford explains how tech is going to play a key role in the industry bouncing back and why consumers are so susceptible to travel campaigns.

"Search is the most effective way to influence customer purchases with 41% saying that would be the best way to reach them." With the launch of PMW's Performance Marketing Playbook for Travel Brands, Editor Robin Langford talks through the bespoke research with key planning tips in a year like no other.

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