Super Bowl special: the ads game – Attention Seekers, S2E9

From mascots to celebrities, political statements to near disasters, this bumper podcast episode reveals how brands stand out against the 80 other ads with a $7million 30-second ad slot.

It took us a few days, several attempts and one broken keyboard to create this episode, all in the name of one of the biggest events in advertisers' calendar: the Super Bowl.

Jon Evans, CCO at System1 and host of the Uncensored CMO podcast, becomes the podcast guest in the build up to the big game. Telling tales of his own marketing flops, we go through some of the biggest wins and mighty losses in the advertising game, and how marketers can make front page news.

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Read more about the Super Bowl LVII predictions.