The innovation roadmap for performance marketing: Sarah Salter, Wavemaker

Wavemaker’s Global Head of Applied Innovation speaks to PMW about the four areas of tech that marketers need to dive into in 2023, and how to move beyond the barriers of change.

“We’re seeing a huge amount of technological change but what I’m most excited about is generative AI”

As Global Head of Applied Innovation at Wavemaker, Sarah Salter is ideally placed to sort the true avenues of change from the ‘hype’, and share top tips for marketers on how to be intelligently innovative.

Speaking to PMW, Salter lets us in on the four areas of innovation that we should be paying attention to, how the industry can move from talking about the metaverse and start doing it, and the companies that double down on innovation versus those that pull away from it in an economic downturn.