Shelter: marketing for systemic change – Attention Seekers podcast S2E10

Shelter made the news with its bold cost of living 'hacks' campaign satirising the government's 'stick-a-plaster-on-it' advice. The charity's Head of Marketing reveals how to use performance marketing for a cause.

"Marketing is a really powerful industry" and Helen Saul, the UK housing charity's Head of Marketing, wants to do it for good, not for money. Helen talks through what the end goal was for the cost of living 'hacks' campaign, why employee advocacy is underrated and challenges anyone who works in sales to an email marketing duel.

If you enjoyed this episode, share with friends, leave us a review and follow Attention Seekers to keep up to date with performance marketing's official attention seekers.