How to drive the highest audience attention with CTV ads

CTV ads get viewers at their most engaged. Sarah Lewis, ShowHeroes’ Global Director of CTV offers a practical guide on how brands can get through to consumers in the attention economy.

24 February 2023

In this seven-part PMW Masterclass series, learn how to use CTV to get to your consumers at their most engaged.

Your Tutor: Sarah Lewis, Global Director of CTV, ShowHeroes

View a short teaser from Sarah below:

Watch the modules below:

1: The growth of CTV in Europe
2: Understanding consumer attention in CTV environments
3: Why European audiences prefer CTV 
4: CTV reigns supreme in the attention economy
5: The CTV ad engagement zone
6: Make it relevant and get creative
7: Conclusions


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