Semrush boosts online education offer with acquisition

The platform has acquired TTT and its 300+ hours of training content in a bid to offer a new standard of digital marketing education.

Visibility management SaaS platform Semrush has acquired marketing education company Traffic Think Tank (TTT) to boost its Semrush Academy offer.

TTT houses premium content produced by and for marketing and growth leaders, boasting more than 300 hours of educational videos and on-demand courses. The acquisition will expand Semush Academy, a free online learning platform for marketers, with access to educational content and thought leadership within SEO, social media, PPC, content marketing and digital PR.

Alongside the content offer, TTT houses a members-only Slack community to help answer questions and connect with peers globally, which reached almost 1,000 members in 2020.

Andrew Warden, Chief Marketing Officer of Semrush said: “Enhancing your brand’s online visibility has never been more important, and we are simply delighted to bring TTT and its incredible content and culture to Semrush.”

The move will cement Semrush’s goals to establish a customised online self-paced training platform and a new benchmark for digital marketing education.

Access to industry experts

The acquisition means existing TTT members will benefit from the resources already published on Semrush Academy. It follows Semrush buying Backlinko in January 202, which bolstered Semrush Academy’s SEO training.

TTT”s Co-founders Matthew Howells-Barby, Nick Eubanks and Ian Howells, and several other consultants, will form part of the team developing more original content for Semrush Academy, and will continue to take part in community discussions.

Howells-Barby said: “We decided to join Semrush because of their world-class suite of products and relentless focus on making marketing easy and more effective for their customers. The wealth of knowledge of our TTT experts and our expansive content library will further enhance the Semrush Academy to provide new training for marketers and continue improving existing modules.”