Nivea: old school marketing is back – Attention Seekers, S2E11

A 100-year-old German skincare brand like Nivea is about as risk averse as they come. What does taking risks look like for their Head of Digital?

Nivea's Head of Digital, Adam Wright, is this week's Attention Seeker discussing the resurgence of old school media channels, why big brands envy smaller brands and what Bezos did right with Amazon. We get into TikTok and the metaverse and why the need to be first is overrated. Plus, Adam attempts the mighty Re-sell Me a Pen challenge.

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