Performance Marketing Unlocked: 800 marketers attend two-day live event to hear from Budweiser, EA Games and HSBC

Huge new trade show and London ExCel featured over 20 speakers from major brands, including The Body Shop, Lloyds and Just Eat - with true measurement, harmonising organic with paid channels and the rise of generative AI among the big topics discussed.

Performance Marketing World has wrapped its first large-scale event, devoted to connecting people in the industry and sharing practical insights on cutting-edge marketing techniques.

Set up as a two-day extravaganza, the live event featured presentations, panel discussions and fireside chats set across six live stages, complemented by exhibitions, one-to-one meeting areas and a live recording of the Attention Seeker’s podcast (to be released on PMW this Friday).

Speakers came from major brands including Samsung, Vitality and Depop, alongside experts from agencies, trade bodies and global market research firms. 

Robin Langford, Editor at Performance Marketing World, said: “Our audience asked for a large-scale event with a strong brand perspective - that’s where the demand comes from in the industry. PM Unlocked aimed to fill this gap and help people broaden their knowledge and contacts list.”

“We’ve been blown away by the positive feedback after the event - the biggest payoff was hearing from many delegates that this event has helped them go back to their teams with an array of new ideas and techniques they can apply to their marketing strategies.”

Thank you to our partners, Performics, Croud, Making Science, Assembly Global, BrightBid, Rakuten Advertising, VEVE, Nucleus, Tealium, MediaVision, SegmentStream, PromoVeritas, Wavemaker, Mei-Digital and the DMA.

Stay tuned to PMW for more coverage of the event later this week.