ChatGPT is so overrated: views from Unlocked – Attention Seekers, S2E12

What gets the attention of the top marketers in the UK? From sex toys to hedgehog brains, this episode unwraps performance marketing and what happened at PMW Unlocked.

Performance marketing explained through jokes – to recap our two-day, 800-strong exhibition conference PMW Unlocked, we get some comedy from the Editor and a rundown of the biggest topics including ChatGPT, attribution and why advertisers' biggest competitors are dogs.

Also, we hear from the delegates on the conference floor including the Director of the Influencer Marketing Trade Body and the CMO at BrightBid, revealing what's getting their attention at the moment, with some pretty sweat-inducing stories at the end...

If you liked this episode and want to find out more about who's getting attention in the performance marketing industry, subscribe to the podcast to be the first to know when the next episode comes out.