Performance marketing explained through jokes – to recap our two-day, 800-strong exhibition conference PMW Unlocked, we get some comedy from the Editor and a rundown of the biggest topics including ChatGPT, attribution and why advertisers' biggest competitors are dogs.
Also, we hear from the delegates on the conference floor including the Director of the Influencer Marketing Trade Body and the CMO at BrightBid, revealing what's getting their attention at the moment, with some pretty sweat-inducing stories at the end...
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