Shower products brand Original Source has kicked off a tongue in cheek campaign across social media and out-of-home (OOH) in Manchester to celebrate St Patrick’s Day.
The ‘Just for the Craic’ campaign centres on the brand’s well-known Green Mint and Tea Tree shower gel, aiming to promote the product’s main benefits. Launching on 12 March, it will run throughout the week, finishing on the celebratory day itself.
The campaign, created by Original Source’s brand team, is supported by Wavemaker, which has been handling all media planning and buying.
Insta-activations and influencer samples
‘Just for the Craic’ is using social media activations for a competition offering consumers the chance to win 33 limited edition bottles of the shower gel on Instagram. Original Source has also sent influencers product samples so they can join in the action.
Alongside its social presence, the campaign’s OOH will run across sites in Manchester’s Piccadilly Gardens and on digital six sheets in the city. Plus this weekend saw bottles of shower gel in the dressing rooms at the Sales Sharks versus London Irish Rugby Union match.
Original Source shower gels have featured in bath and shower product aisles since its launch in the late 1990s, but is “on a mission to shake up the shower category”, said its Senior Brand Manager Katy McEvoy,
‘Just for the Craic’ follows its successful above the line activity last summer, including the similarly tongue in cheek ‘Tingle Your Ringle’ OOH campaign.