Ozone partners with LGBTQ+ favourite PinkNews to diversify its programmatic

The partnership aims to further diversify Ozone’s list of publishing partners to enhance its insight and activation capabilities.

PinkNews, a global LGBTQ+ media brand, has become the latest publisher to enter into a partnership with digital advertising platform, Ozone.

The new relationship will see PinkNews, which has a global audience of over 100M per month across multiple digital platforms, become part of Ozone’s centralised audience proposition for advertisers.

It’s the latest alliance in a string of publisher signings from Ozone, including a recent partnership with Mail Metro Media. The advertising platform views the addition of PinkNews to its mix as adding further diversity to its offering, alongside existing partnerships with Asian Media Group and Autovia.

Ozone’s platform offers a complementary way for advertisers to work with premium publishers and each new signing helps to add layers of depth to the platform’s insight and activation capabilities.

While PinkNews will continue to deliver rich, cross-media solutions and engage LGBTQ+ consumers on behalf of advertisers, the agreement will see Ozone focus on delivering scale and depth of audience for the same brands, across a broader portfolio of quality, content-driven environments.

Dipti Patel, Business Development Director at Ozone, said: “As a business built to create a sustainable future for publishers of all sizes and guises, we could not be happier to have welcomed PinkNews into the Ozone family. As a power brand for the LGBTQ+ community, we look forward to deploying our programmatic expertise to connect PinkNews with brands, and help in their continued efforts to inform, inspire and empower its readers.”

Benjamin Cohen, CEO of PinkNews, added: “At a time when the LGBTQ+ inclusive content of PinkNews is needed more than ever, I'm really pleased that we are partnering with Ozone to maximise monetisation in our home market.

“We hope this partnership will enable PinkNews to continue to increase investment in UK-based journalism to serve our ever-growing global audience.”