Performance marketing people: Gravity Road leaves its creative to TikTok star and ASICS bolsters its performance marketing with in-house promotion

Our latest round-up of performance marketing industry moves includes new roles being created and filled at M&C Saatchi, appointments at iProspect and Little Dot Australia bringing onboard a former BBC staffer.

ASICS Digital has promoted Devin McGuire to Manager, Global Performance Marketing. McGuire joined ASICS just over two years ago as Global Marketing Manager. Prior to this, she was an Associate Account Director at Gupta Media.

Advertising agency Gravity Road has hired TikTok creator Robert Mayhew as its Creative Director. As a creator, Mayhew has built a following of just over 140,000k followers but also possesses experience handling accounts, having previously worked for Grey London, Ogilvy, and most recently as UK Head of Influence and Retail at FleishmanHillard.

Online food ordering company Foodpanda has appointed Anna Znamenskaya as its new Chief Marketing Officer. She joins with over a decade of experience working in marketing for tech firms including Apple and Viber.

Catherine Kehoe has started her new role as Leader of Marketing and Corporate Affairs at Nationwide. Kehoe spent 15 years at Lloyds Banking Group, most recently as Chief Customer Officer. Before Lloyds Banking Group, she held a number of marketing positions at Royal & Sun Alliance, BT and Yell Group.

The newly created role of Head of Integrated Production at M&C Saatchi has been filled by Rachel Amess, former Production Lead at Marks and Spencer. Amess left M&S in April 2022, after just over a year. Her career began with DDB London, before taking on several roles at VCCP, Droga5, Adam & Eve/DDB, Grey London, and Abbott Mead Vickers BBDO.

Little Dot Studios Australia has appointed Bianca ​​Katz as its new Sales Director NSW. Katz brings over eight years of experience to the digital agency, having most recently worked at BBC Studios as a Senior Sales Manager. Prior to the BBC, Katz worked in Seven West Media’s lifestyle arm, Pacific, before it was acquired by Are Media, formerly Bauer Media.

Global creative marketing agency RAPP Worldwide has promoted Jamie Marks to the position of Social Director. Marks has been with RAPP for over five years and was previously working as Group Account Director. Prior to joining RAPP, Marks worked in account management positions with Fitch, Kitcatt Nohr and TMW Unlimited.

As reported by our sister publication Campaign, Chris Worsley and Amy Watt have both been promoted from within the dentsu network to Group Managing Director and Chief Strategy Officer at media company iProspect respectively.

Part of the dentsu network since 2016, Worsley was Digital Business Director at J Walter Thompson, having also worked for Havas Work Club and AnalogFolk. Watt previously worked as Business Innovation Partner, UK and Ireland, at dentsu Aegis Network and prior to that IPG Mediabrands. Most recently, she was CSO at dentsu X UK.

Global programmatic advertising platform Adform has made two additions to its senior leadership team, with Annabelle Dudman joining as SVP Commercial Excellence and Paul Confrey as VP Global Agency Partnerships.

Dudman joins Adform from Sony PlayStation, where she led the company’s global sales operations as VP Global Sales Planning while Confrey’s professional acumen was developed in various roles for GM, Wunderman and Young & Rubicam. He also co-founded Blue Hive, later becoming European CEO of WPP agency GTB before joining Adform.

Metro Brands has hired Deepika Deepti as Senior Vice President of Marketing. Deepti moves from clothing company Bhaane, where she was CEO. In a career spanning just under two decades, she has also worked with Adidas and Uni Style Images, among others.

Veza, an authorization platform for data security, has announced the hiring of Jason Garoutte as its first Chief Marketing Officer. Garoutte has two decades of marketing and operational leadership experience at companies, including Salesforce as an executive and Twilio as VP of Growth and Marketing Operations.

Patricia Marange has been promoted by Mindshare to Executive Director, LA Office Lead. Marange brings 18 years of industry experience across media, marketing, and sales to this role and currently leads the Affiliate Marketing and Partnerships practice for Mindshare and across GroupM for the Americas; a practice she had led at Neo Media World before the performance agency’s integration with Mindshare.

Advertising company VMLY&R has appointed Kate Nettleton to the newly created role of UK Head of Planning. Nettleton brings a myriad of experience working with big brands to the new role; formerly the Group Strategy Director at VCCP, she has headed up accounts with the likes of Transport for London, Dominoes and started her career in advertising at Rainey Kelly Campbell Roalfe Y&R, where she worked on Land Rover, Vodafone and the BBC.

Attest, a consumer research platform, announced the hire of Sana Ayub, Chief Financial Officer; Anne Katrine Vestergaard Jensen, Vice President of Marketing and Ilhan Mehmet, Vice President of People.

Ayub comes aboard Attest with more than 18 years of financial strategy and investment banking experience. Before joining Attest, she worked with global investment banks including Merrill Lynch and most recently Barclays Capital. Vestergaard Jensen brings over a decade of experience to Attest and joins from the audience research company GWI where she was VP of Marketing. Prior to this, she led marketing efforts with Ancoris, Digital Reality, and Frontal. Mehmet joins with over 15 years of experience in HR. His most recent position was as Chief People Officer at Prior to that, he held positions at MOO, EE and T-Mobile.

James Littmann has been promoted to be the new Managing Director for crowdfunding marketing specialist agency TribeFirst after less than a year with the company. Litman spent over 15 years at Daisy Chain Media working as a TV producer and director on a range of popular programmes including the X Factor and was initially recruited to TribeFirst as a Campaign Manager last year.

As reported by our sister publication Campaign, James Fox has become Havas London’s Chief Executive, promoted from his previous position of Chief Client Officer which he took on last year. Before this he spent seven years at Lucky Generals and almost three years at Anomaly.