Snap Inc. has unveiled AR Enterprise Services (ARES), a solution for businesses to integrate Snap's augmented reality (AR) tech into their owned and operated channels with ease and at scale.
ARES’ inaugural offering is for retail and among the first group of customers are Goodr, Princess Polly and Gobi Cashmere.
“Over the last decade, we've been hard at work bringing fun and personal AR experiences to Snapchatters. In the next decade, we’re excited to take our world-class AR technology to businesses' websites, apps, and even into their physical locations,” said Jill Popelka, Head of AR Enterprise Services at Snap Inc.
ARES aligns Snap’s AR technology with technologies the business has acquired over the last two years from Vertebrae, Fit Analytics and Forma, which built the groundwork for Snap’s AR enterprise offering.
The Shopping Suite is ARES’ first solution of products and services which provides 3D Viewer, AR Try-On and Fit Finder, embedded directly inside retailers’ own apps and websites. ARES’ Shopping Suite will be available to customers in Q2 and includes AR shopping for apparel, footwear and accessories.
ARES has reported promising results from early customers using Shopping Suite features.
Goodr leveraged AR Try-On and interactive 3D Viewer technology to replicate the experience of in-store shopping on customers’ mobile devices and saw an 81% uplift in add-to-cart and 67% uplift in conversion for mobile device users, leading to a 59% increase in revenue per visitor.
Princess Polly incorporated Fit Finder and AR Try-On features to deliver recommendations to over 7.5 million shoppers who had a 24% reduced return rate than shoppers not using the technology.
Gobi Cashmere’s conversion rate was 4X higher for shoppers using Fit Finder recommendations and AR Try-On features, helping provide personalised experiences to 1 in 4 of shoppers.
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