dentsu: the Dragon's Den of marketing – Attention Seekers, S2E13

What does innovation really look like? Azlan Raj, CMO EMEA at Merkle and CMO UK&I at dentsu, dissects the brand and performance pendulum, argues what brand loyalty looks like and gets into the 'unsexy stuff' within innovations.

Tech evolutions are hard to keep up with but sometimes the most creative uses are invisible. 'Loud' jacket-wearer Azlan Raj, talks about invisible experiences, glossy vs convenient tech and being bold for your personal brand. He then joins the Attention Seekers' 'Dragon's Den' for the ultimate Resell me a Pen challenge.

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