In this five-part PMW Masterclass series, learn how to go beyond simple keyword analysis and into the 'mindset matrix' of your audience.
Your Tutor: Peter Wallace, General Manager, EMEA, GumGum
View a short introductory video from Peter below:
Watch the modules below:
1: Introduction: The age connectivity
2: Finding relevant audiences in CTV and gaming without cookies
3: Beyond keyword analysis: Using NLP to understand the meaning behind text and video
4: Measuring attention via the the ‘mindset matrix’: contextual, creative and attention
5: Innovative new creative formats and final thoughts