The universal potential of context and creative

As the tracking cookie is phased out, marketers are flocking to contextual targeting methods to get the most out of their spend. Peter Wallace, General Manager, EMEA, GumGum demonstrates how next-gen tools can offer page and site level analysis to get the most out of a campaign’s creative.

28 March 2023

In this five-part PMW Masterclass series, learn how to go beyond simple keyword analysis and into the 'mindset matrix' of your audience. 

Your Tutor: Peter Wallace, General Manager, EMEA, GumGum

View a short introductory video from Peter below:

Watch the modules below:

1: Introduction: The age connectivity 

2: Finding relevant audiences in CTV and gaming without cookies

3: Beyond keyword analysis: Using NLP to understand the meaning behind text and video

4: Measuring attention via the the ‘mindset matrix’: contextual, creative and attention 

5: Innovative new creative formats and final thoughts

 


MORE MASTERCLASSES

5 reasons Google Shopping doesn’t work for some retailers

The 5 most important things you need to do to future proof your performance marketing

How to improve your online influence using psychology

Junior Designer