DPDI: “When there is no harm likely to happen, don’t create a cost or a burden on business”

The DMA’s Chris Combemale on how the new UK data Bill can remove administrative burdens and how trust is essential for digital progression and development.

Is the proposed new Data Protection and Digital Information Bill’s (DPDI) a big win for clarity on ‘legitimate interest’ when it comes to handling personal data?

Ahead of the bill’s second reading at Parliament on 17 April 2023, Chris Combemale, CEO of the Data & Marketing Association speaks to PMW about how the proposed changes to current UK data protection law will unblock opportunities for marketers.

Combemale was speaking to PMW at the DMA’s Data 2023 event last week.