“Every business has data as its oil, they just need to know how to use it properly”

How the role of user data has gone from being a ‘tech’ problem to a core part of a business’s strategic development, from Age UK’s James Caughlin.

James Caughlin, Director of Information Protection and Compliance, Age UK, explains how data breathes vitality into a business strategy, and why its move from the backroom to the boardroom is essential for innovation as well as safeguarding.