Is your brand metaverse-appropriate? Brands warned against jumping the gun

Digitas UK’s Leila Seith Hassan talks about the questions brands need to ask themselves before immersing into a world that currently still has its roots in gaming, and why entering too early will draw more questions than answers.

Is your target market in the metaverse? How should you mark advertising in the virtual world?

Leila Seith Hassan, Head of Data Science and Analytics, Digitas UK, talks to PMW at the Data & Marketing Association’s Data 2023 event to explain the questions that brands need to ask themselves before jumping into the immersive experience too early.