Performance marketing people: EssenceMediacom bolsters EMEA team and L'Oreal shuffles its CDMOs

In our latest round-up of industry moves, GWI dual appoints a pair of Non-Executive Directors to its board and dentsu hires a new Global CEO of dentsu Global Services.

EssenceMediacom – GroupM’s newest agency – has revealed a series of promotions to its regional EMEA executive leadership team. Sherif Guindy moves into the role of Chief Data and Technology Officer, EMEA, while Michelle Patrick takes on the role of Chief Media Solutions Officer in EMEA.

Guindy was previously SVP Head of Data and Technology, EMEA at Essence, while Patrick was former Head of Media Activation Hub at MediaCom. Barbara Blanzat Henao has also received an internal elevation, set to become Head of Analytics and Insight, EMEA having previously worked as SVP of Analytics at Essence.

GWI, an audience insights technology company, has announced the dual hire of Zillah Byng-Thorne and Carolyn Everson as Non-Executive Directors. The two new board members bring a wealth of experience from within tech and media. Byng-Thorne holds the tech experience, with a career spans digital media, e-commerce and online gaming and over 20 years in executive roles. She recently retired from her position of Chief Executive of Future.

Everson has almost three decades of years of experience in senior operating roles in consumer facing technology and media companies. She currently serves on the boards of The Coca Cola Company, The Walt Disney Company, Under Armour, Villanova University, the Humane Society of the United States and Columbia Medical School. Throughout her career, she worked for the likes of Facebook (Meta), Microsoft, The Walt Disney Company and Viacom, among others.

Government agency Ordnance Survey has appointed Leanne Upson as Director of Customer and Marketing. Upson brings with her over two decades of experience in strategic and creative marketing and across a range of brands including the NHS, working within the Covid Track and Trace, Yoti, Cohaesus, GDS Group and EE. Most recently, she became a founding UK member of executive network Chief, an organisation helping support women in senior management roles.

L’Oréal has hired Lex Bradshaw-Zanger as its new Chief Digital Marketing Officer for the SAPMENA region, to begin the role from 1 May. He replaces Shelly Chiang who has received an internal promotion to the role of Chief Digital and Marketing Officer (CDMO) and Head of Corporate Affairs and Engagement for L’Oréal Taiwan. Bradshaw-Zanger has been with L’Oréal since 2016 and most recently worked as CDMO for L’Oréal UK & Ireland.

CRM specialist Armadillo has welcomed two data heavyweights into its team in the form of Lucy Darbon as Data Strategy Director, and Andrew Sargent as Head of Insight and Analytics.

Darbon joins from Zone, where she was Data Strategy Lead, prior to this she worked with BT and Telco. Sargent joins following more than a decade at Wood For Trees, a charity and non-profit data insights agency, where he was Director of Analysis and worked in partnership with the likes of British Red Cross, Marie Curie and British Heart Foundation.

Dentsu has appointed Ashish Khanna as Global CEO, dentsu Global Services. Khanna is a seasoned professional with more than 25 years’ experience in driving transformation, innovation and operational excellence for companies such as Genpact, Accenture, and PwC.

CRM Software provider Capsule has appointed Steven Ledgerwood as its new CEO. Bringing more than two decades of experience working within tech, he will look to help the business expand across the US and Europe. Ledgerwood replaces Capsule’s outgoing CEO of 13 years, Duncan Stockdill, who will remain with the company as a Director on its Board of Advisors.

Silicon Valley based tech company Twilio has appointed a member of Microsoft’s senior leadership team, Charlie Bell, to its board of directors. Bell serves as Executive Vice President of Security, Compliance Identity, and Management at Microsoft and has previously worked as Senior Vice President of Amazon Web Services and a member of Amazon’s S-Team.

Channel Factory, a brand suitability and contextual targeting partner, has appointed advertising industry veteran Gerald Garcia as Chief Financial Officer to bolster its leadership team in the US. Garcia has spent over 20 years in the financial side of the advertising industry and prior to joining Channel Factory he was CFO at Zero-G.

As reported by our sister publication Campaign, former Mars Petcare CMO Leonid Sudakov has been promoted to a new role within the business – President of Growth, Digital and Platforms. Sudakov joined the company as CMO in 2013 before becoming President of Connected Solutions and then moving up and into President of Kinship prior to this latest promotion.

Customer engagement platform Braze has added Fernando Machado, NotCo Global’s CMO, to its Board of Directors. With almost 30 years of industry experience, before heading to NotCo, Machado spent two years as CMO at Activision Blizzard and is also a former CMO of restaurant brands Burger King, Popeyes and Tim Hortons.

HR platform HiBob has appointed Sarah Reynolds as its new CMO. They are the first trans non-binary executive to join the C-suite. A veteran of the HR software industry, Reynolds most recently worked as CMO at Udacity. Prior to this, they were Head of Commercial Marketing at PTC.

As reported by our sister publication Campaign, Britannia Bel Foods has announced that Mustufa Arsiwalla has joined as the company’s new CMO. In a career spanning over 17 years, Arsiwilla most recently worked as a Marketing Group Manager at Bel Groupe. Before this, he held roles with Ferrero and CavinKare, among others.


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