Premiership Rugby, the organising body of the Gallagher Premiership Rugby competition, has added brand performance agency Threepipe to the agency lineup to help evolve its marketing strategy.
Threepipe’s initial focus will be to drive targeted awareness and ticket sales for the Gallagher Premiership Rugby Final on May 27 and boost viewership of this season’s games and highlights on Premiership Rugby’s dedicated streaming platform, PRTV.
The agency’s performance marketing plan will run across paid search, paid social, YouTube and digital out of home (DOOH). In tandem, Threepipe is preparing to support the 2023/24 season.
Rob Calder, Chief Growth Officer at Premiership Rugby, said: “Threepipe has great experience working with other sports and has a laser focus on delivering profitable campaigns as well as bringing in new audiences into the game. We are excited about seeing the strategy come to life.”