Podcast hosting platform Libsyn renews multi-year ad partnerships

Podcast company Libsyn has renewed multiple exclusive ad partnerships between its advertising marketplace AdvertiseCast and a number of podcasts and networks, the company has announced. 

Advertisers can access Libsyn’s podcast advertising inventory through the AdvertiseCast marketplace, which allows for podcast creators to monetise their audio and video content. 

The service platform offers a number of monetisation solutions for podcasters including Automatic Ads which allows them to monetise through either host-read ad slots or programmatic ad slots and subscription-based ad-free content through Libsyn Subscriptions.

The podcasts that are being renewed for multi-year exclusive deals include Audivita Studios’ personal finance podcast Rich Dad Radio Show, true crime podcast A Date With Dateline, history podcast Combat Story, comedy show Christopher Titus Podcast, Dr Phil and his line of podcasts including true crime show Mystery and Murder, interview podcast I’ve Got a Secret! with Robin McGraw, pop culture podcast Behind The Velvet Rope, and philosophy podcast Very Bad Wizards. 

“Podcast advertising is one of the fastest growing ad channels that’s experiencing new interest with brands across categories, and we’ve been at its forefront since inception,” said Libsyn’s AdvertiseCast chief innovation officer and head of publisher relations Trevr Smithlin. “We’re proud to expand our exclusive partnerships with such acclaimed and celebrated creators and look forward to deepening these relationships while enabling more advertisers to access and tap into the magic of podcasting.”

Libsyn has announced a number of recent developments and partnerships as the company continues to build its presence in the market, including a recent deal with Spotify and its monetisation platform Glow.fm, which allows its creators to distribute their bonus subscriber-only content on the third-party platform and reach Spotify’s 500 million monthly active users.