Steven Bartlett’s Flight Story acquires Zebu Digital to boost Web3 marketing capabilities

The company’s expertise will form part of the marketing and communication agency’s latest innovation arm, Flight3, to help clients capitalise on the emerging worlds of blockchain, AI and VR.

Entrepreneur Steven Bartlett, of BBC’s Dragon’s Den and Diary of a CEO podcast, has announced the acquisition of Zebu Digital to launch the innovation arm, Flight3, which will form part of his digital marketing and communications company, Flight Story.

Alongside his co-founder, Oliver Yonchev, Bartlett set out in 2021 to make Flight Story “the most forward-thinking digital marketing company in the market”, providing clients with a roster of media monitoring tools for Web3 platforms, such as leaving its clients well-equipped to stay ahead of the rapidly-changing digital media landscape.

To achieve this, the new Flight3 division of Flight Story will promote web3-focused community growth, influencer marketing, social media, content marketing, brand design and animation, PR and live events.

Bartlett, co-founder of Flight Story, said: “Web 3.0 includes AI, Machine Learning and blockchain technology. The total market valuation of the metaverse is forecasted to be $678bn by 2030, per Grand View Research and Web 3.0 is already on its way to becoming a multi-trillion dollar industry.

“Flight Story endeavours to be the most advanced marketing agency in the world, to do that, we need people who are native to the technology that the future will be built on. That’s why Zebu is the perfect addition to the Flight Story team - they further our mission of keeping brands at the very forefront of what’s possible.”

Founded in 2021, Zebu Digital uses its Zebu Live Web3 conference tool and team of experts to accelerate Web3 and innovation projects, allowing businesses unfamiliar with the space to keep up.

Zebu Live will remain a core part of Flight3’s offering and support the arm’s specific focus of supporting brands in the innovation, web3 and emerging technology spaces.

Yonchev, CEO and co-founder of Flight Story, said: “During a time of fast growth within the Flight Story business, we are excited to be launching Flight3 as part of our Flight Story ecosystem. The company perfectly embodies our values and the new team will strengthen Flight Story’s expertise in community building and new technologies.”

Harry Horsfall, CEO of Flight3, added: “Since we met Steven and Oliver, we instantly connected on our excitement for the changing digital landscape. We can’t wait to become fully embedded and integrate into Flight Story’s marketing and communication services.”

Flight3 becomes the fourth element within the existing Flight Story ecosystem which includes creative studio Flight Studio, social listening tool Flight Deck and communications agency R. Agency.