How to get your organic search right

With competition among brands only increasing, learn how your content can boost your organic search and work alongside paid search to bring you to the top. Charli Rogers, Senior Vice President, International Client Solutions and Strategy, Yext, gives you three lessons in how to get your organic search right.

28 April 2023

In this five-part PMW Masterclass series, learn get your website top of the search engine results page with a customer-first strategy.

Your Tutor: Charli Rogers, Senior Vice President, International Client Solutions and Strategy, Yext

View a short introductory video from Charli below:

Watch the modules below:

Introduction: organic search vs paid search
Lesson 1: create useful content
Lesson 2: understand your customers
Lesson 3: Prioritise UX and SEO
Conclusion: developing an organic-first strategy is critical