Performance Marketing World has announced the final shortlist of entries to its Global awards, with the winners to be announced on 30th May 2023.
More than 40 entries across 16 categories have been selected by a judging panel made up of industry leaders and experts from global organisations including Raia Drogasil (Brazil) TripAdvisor (USA) Allo Bank (Indonesia) Vodafone (UK) and Asics (USA).
The shortlisted entries feature work from around the world, including the USA, Australia, Singapore the United Arab Emirates and across Europe.
The categories reflect outstanding campaigns across a number of performance marketing channels, alongside awards for the best people, agencies and teams in performance marketing.
Major household global names, including Dell, Singtel, Tesco and American Express feature in campaigns on the shortlist.
Each nominee has been picked for outstanding performance marketing practices that have grown new audiences, new markets and world-class businesses.
A large number of agencies are up for awards, with the regional teams from M&C Saatchi Performance (Italy) Croud (Australia) NP Digital (USA) and Partnerize (UK) competing for the title of Performance Marketing Agency of the Year.
The details of shortlisted entries explaining they made it through to the final round is available on the official PMW Global Awards 2023 site with a full list published below:
Ad Tech Innovation
Essencemediacom, Say It Now and Xaxis
Hearts & Science
Luxury growth acceleration fuelled by 1st party data (Atlantis Dubai)
Partnerize
Partnerize Software and Service Dress Up Karen Millen’s Affiliate Success (Karen Millen)
Xaxis, The&Partnership & Acceleration
Partnerize
B2B
Performics @ Starcom
Boosting global brand awareness with search (abrdn)
The Media Image
Doing More with Less at a Global Scale (LSEG)
Data and insights
Digitas
Hearts & Science
Luxury growth acceleration fuelled by 1st party data (Atlantis Dubai)
Hearts & Science
Spicing up creative performance!! (Yum, KFC MENA)
iCrossing UK
The Media Image
Doing More with Less at a Global Scale (LSEG)
Direct to Consumer
To be announced
Gaming and Esports
To be announced
Growth Marketing
To be announced
Influencer Marketing
iCrossing UK
An audience-first approach to profiling and experiences (Visit Wales)
Leo Burnett Singapore
OMD Singapore, Singtel 5G Why Not (Singtel)
Integrated
OMD Singapore
Singtel WiFi 6: Making 'Me-Time' Better with WiFi 6 (Singtel)
SHC Digital
Level Up with UCB (University College Birmingham)
Lead Generation
Go Inspire Group
Laser-focused fibre to premise lead generation and acquisition (TalkTalk)
The Media Image
Doing More with Less at a Global Scale (LSEG)
Marketing Innovation
To be announced
Paid Search
NP Digital
The Media Image
Doing More with Less at a Global Scale (LSEG)
Partner & Affiliate Marketing
Partnerize
Rakuten Advertising
Bringing together the world's best brands, bands and banks (PerformID, American Express)
The Specialist Works
Performance Marketing Agency of the Year
M&C Saatchi Performance (Italy) NP Digital (USA)
Performance Pioneer
To be announced
Programmatic & Native Advertising
EssenceMediacom
Only gone and cinched it (cinch)
Hybrid Theory
Taboola
How Kaspersky Beat their CPA Target by 85% with a Taboola Native Campaign (Kaspersky)
Retail
Partnerize
Performics @ Starcom
Styling a New Digital Wardrobe with Data (Primark)
SEO
EssenceMediacom
Emergency Response for Ukraine (Save the Children UK)
NP Digital
Performics @ Starcom
Banking on Exceptional Content in Search (AXA)
Performics @ Starcom
Trip to lossless migration (Contiki)
Cropped.jpg)
Cropped.png)
Cropped.jpg)
Cropped.jpg)
Cropped.png)
_1.png)