SEO: EssenceMediacom

Save the Children’s 'Emergency Response for Ukraine’ campaign delivered £200k in donations via a minimal SEO budget.

Save the Children’s ‘Emergency Response for Ukraine’ delivered £200k in donations via a minimal SEO budget.

Working closely with Save the Children UK EssenceMediacom was able to rapidly respond to the crisis in Ukraine and help the charity gather much-needed funds to provide support for children and their families affected by the war.

EssenceMediacom’s focus was on quick turn-around opportunities, allowing the agency to achieve significant improvements in keyword rankings. This made it easier and more visible for charitable donors in the UK to deliver well over £200k on a minimal SEO budget.

Judges comments

“The sheer speed that they got this off the ground...24 hours from start to first donation deserves as much praise as the excellent ROI return.”

“Applying a strong, commercial and competitive mindset to the challenge shows professionalism and has delivered a compelling client relationship story with an impressive ROI."

“This is obviously not only hugely important and impactful, but a good example of something that isn't just an out-of-the-box SEO strategy. Well delivered and written up. My only ask would have been to talk more about the impact and benefit to the people of Ukraine!"

“No mean feat that they accomplished this in less than 24 hours and made a real difference to the tragic circumstances.”

Also shortlisted: 

NP Digital: Leveraging SEO & Content to Help Build a Brand: How We Increased Organic Search Traffic by 561% for Lantern by SoFi (Lantern by SoFi)