PMW Global Awards 2023: all 18 winners announced

From K-Pop to ‘Goatbusters’; the winners of the Performance Marketing World Global Awards 2023 have been revealed. With work spanning the Americas, Asia, Europe and the MENA region, we showcase the campaigns, teams and people that took the top accolades – and offer analysis on why they won.

by Robin Langford 30 May 2023

The victors reflect outstanding work across a number of product sectors, alongside awards for the best people, agencies, innovations and teams.

More than 40 shortlisted finalists across 17 categories (plus an overall Grand Prix winner) were selected by a judging panel made up of international industry leaders and experts, each picked to represent different regions of the world.

This year’s Grand Prix was awarded to marketing agency Hearts & Science for its outstanding work with Atlantis Dubai, which the judges called a “superb submission”, outlining how the luxury resorts group responded to the global pandemic with a smart data transformation project that drove loyalty.

Judges praised the work for solving a difficult problem of fragmented data, using a Customer Data Platform and machine learning to mine huge data sets for the Dubai-based group, leading to an inbound marketing campaign “that drove excellent business results”.

View a video case study of the winning campaign below:

“The entry proves how important it is to create a single source of truth and focus the strategy on the customer clustering,” said one judge.

Other winning entries included work from Singtel, KFC MENA, Dollar Shave Club and Save the Children’s 'Emergency Response for Ukraine’.

The prestigious title of Global Performance Pioneer of 2023 went to Alex Webb at Partnerize, praised for his “passion” and “making a strong and tangible impact in the business”. Meanwhile, the hotly contested Performance Marketing Agency of the Year went to NP Digital for "market leading results and a focus on giving back and doing better.”

The judging panel

Some select quotes from the judges for other winning entries are shown below:

"What is not to love about this campaign? K-pop, high-end fashion and AMEX. Well done all!"
"Now that’s personalisation!"
"Nice campaign, simple consumer offer that creates longevity to the brand to consumer relationship and not short term gimmicks."

The PMW team would like to thank our panel of judges for providing detailed feedback and expert analysis over the two stages of the competition:

Aretha Rodrigues, Digital Marketing Manager, Raia Drogasil
Abha Gallewale, Manager, Global Social Strategy, ASICS Corporation
Ferdi Anggriawan, VP of Growth, Allo Bank
Lionel Fenton, Content Marketing Manager, Ford Motor Company Ltd
Monica Chia, Agency Lead, Reprise
Sinem Soydar, Global Head of Digital and Social Media Strategy, Shell
Giles Pearman, Co-Founder, MyBrandTruth Ltd
Justin Reid, EMEA Director, Tripadvisor
Ceri Powell, Wales Lead, iCrossing
Matthew Dodd, Head of Analytics EMEA, Kantar Analytics
Pranav Patil, Customer Analytics Manager, Nextdoor
Sophie Top, Senior Content Designer, Canyon
Catherine Chappell, Head of Biddable Performance, MediaHub
Kyle Jackson, EVP, Precision and Performance Marketing, Publicis Media
Mark Phillips, Business Director, HH Global
Maryanne Murray, Director of Strategy, Contagious
Mo Moubayed, Co-founder, Veridooh
Paul Kasamias, Managing Partner, Performics @ Starcom
Tom Manning, Global Head of Consultancy, Assembly
Vaidehi Singh, (Sharma) Digital Marketing Head, Blazeclan Technologies
Jasdeep Mondae, Head of Demand Generation, Performics @ Starcom
Neil Evans, Business Director, HH Global

All 18 winners revealed

As part of a special editorial series, the PMW team has created a spotlight of each category, with visuals and explainers on all the victorious entries, alongside key quotes from our judging panel and links to other shortlisted entries.

The full roster of 17 winners (plus the Grand Prix award) is listed below.

Gaming and Esports

Critical Mass and TBWA Chiat Day LA: Goatbusters (DIRECTV)

Growth Marketing

Go Inspire Group: Driving business-wide growth with myLakeland Club data (Lakeland)

Influencer Marketing

Leo Burnett Singapore: OMD Singapore, Singtel 5G Why Not (Singtel)

Integrated

OMD Singapore: Singtel WiFi 6: Making 'Me-Time' Better with WiFi 6 (Singtel)

Lead Generation

Go Inspire Group: Laser-focused fibre to premise lead generation and acquisition (TalkTalk)

Marketing Innovation

Hearts & Science: Spicing up creative performance (Yum, KFC MENA)

Paid Search

The Media Image: Doing More with Less at a Global Scale (LSEG)

Partner & Affiliate Marketing

Rakuten Advertising: Bringing together the world's best brands, bands and banks (PerformID, American Express)

Performance Marketing Agency of the Year

NP Digital: 5 years to $100m: Another Rapid Growth Year for NP Digital (USA)

Performance Pioneer

Alex Webb: Partnerize

Programmatic & Native Advertising

Taboola: How Kaspersky Beat their CPA Target by 85% with a Taboola Native Campaign (Kaspersky)

Retail

Performics @ Starcom: Styling a New Digital Wardrobe with Data (Primark)

SEO

EssenceMediacom: Emergency Response for Ukraine (Save the Children UK)

Grand Prix:

Hearts & Science: Luxury growth acceleration fuelled by 1st party data (Atlantis Dubai)

The PMW team would like to congratulate all our winners and shortlisted entries, alongside all the teams and individuals that took part in this year’s PMW Global Awards.

But that’s not all. Following the success of last year’s live ceremony in London, PMW is now launching its 2023 UK Awards. Enter our new UK awards here