Adland’s carbon conundrum: how performance marketers can prioritise sustainability without it costing the earth

ACCESS PART ONE HERE >>>

ACCESS PART TWO HERE >>>

ACCESS PART THREE HERE >>>

*Part three now availible for free to all users for a limited time*

In this three-part series, PMW conducted exclusive research and spoke to a myriad of experts to uncover just where the digital advertising industry stands in terms of sustainability…and where it’s headed.

Amid trying economic times, bookmarked by a global pandemic and now a possible recession, sustainability appears to have fallen by the wayside, at least that’s what the data indicates.

A report published by IAB Europe earlier this year revealed that the digital advertising industry accounts for between 3.5-4% of global carbon emissions - almost twice that of the aviation industry.

PMW’s report delves into exactly how adland became such a significant polluter, helps conceptualise what an emission from a digital campaign looks like, provides insight and analysis from experts into how organisations and advertisers can minimise their emissions.

The report puts the spotlight on businesses leading the sustainability-charge and provides an unbiased view into what brands, agencies and tech providers alike still need to do to achieve goals like carbon-negativity and ad net zero.

“I think it's largely in part due to a lack of education around the topic," IAB Europe’s Marketing and Industry Programmes Director Lauren Wakefield says.

“But when you are scrolling through a social media platform, sending an email or just online, you’re instantly emitting carbon emissions."

Sustainability is at a pivotal point, in our industry and beyond - consider this three-part report a guide to mitigating your organisation's carbon footprint… without it costing the earth.

Free for a limited time

ACCESS PART ONE HERE >>>

ACCESS PART TWO HERE >>>

ACCESS PART THREE HERE >>>

Part three of PMW’s State of Sustainability in Digital Advertising report is now free to all users for a limited time.

Part’s one and two can be accessed here and here.

Not a PMW subscriber or haven’t created an account? Access a one-month free trial here to make sure you don’t miss out on this report and all our other exclusive content.