Why sustainability is more than just ethics for digital advertising, but an essential business strategy

The digital advertising industry accounts for between 3.5-4% of global carbon emissions – almost twice that of the aviation industry. In this News Short, PMW get behind their investigation into one of the most pressing issues – and its solutions – in adland right now.

by Lucy Shelley 12 June 2023

The investigation began after PMW's News Reporter, Joe Arthur, came across IAB's startling statistic of adland's emmissions being almost twice that of the aviation industry.

The State of Sustainability in Digital Advertising report goes undercover into how adland became such a significant polluter and most importantly uncovering why a sustainability mission is not only ethical, but solves a lot more for businesses than we think, with insight and analysis from experts into how organisations and advertisers can minimise their emissions.

This News Short goes into why PMW began the research, what was so surprising, and what needs to happen next.

Part 1 and 2 is available to read now, with Part 3 released later this week.

Part 1: Adland’s carbon conundrum: how performance marketers can prioritise sustainability without it costing the earth

ACCESS PART ONE HERE >>>

Part 2: 'Cut the crap': how to turn ad sustainability intentions into successful ethical and business outcomes

ACCESS PART TWO HERE >>>